Chai Standards started because I wanted Jewish merch that my friends and I would actually want to wear every day. So I created pieces that are comfortable, cute, meaningful, and made for everyone, whether you’re loud and proud, a little more subtle, or somewhere in between.

Like many of you, I have my own experiences with antisemitism, and I believe it is more important than ever to be proud of who we are and proud to be Jewish.

Every piece is meant to make you smile, laugh, remind you of home, your family, Shabbat dinner, your Bubbe’s favorite saying, or a joke that only a fellow Jew would understand.

I hope every piece makes you feel connected and proud of who you are. Because Jewish pride deserves to be worn, shared, and celebrated.

We have Chai Standards. And you should too.

Love, Lee